The UK’s mid-year population figures have recently been released by ONS and show that over the last 12 months there have been 623,000 deaths. This is 20,000 more than the previous year, an increase of three per cent. But what has this got to do with marketing? Read on to find out.
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The value exchange is not a new concept in marketing, however, BP’s latest loyalty offering demonstrates that perception is still king.
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According to a report in the Guardian Facebook is launching a new app which will monetise personal information. We discuss what this means for the future of personal information
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