A new report by Experian which surveyed 10,000 consumers and more than 1,000 businesses across 21 countries, including the UK, reveals that building consumer trust is key in the current market as it outweighs the fear of identity fraud amongst customers.
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Do you segment your direct mail? If not, you should as it results in an average uplift of 128%!
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The funeral is as old as man itself. For instance, archaeologists have found the burial grounds of Neanderthals in Iraq dating back to 60,000 BC. Antlers were positioned on the bodies, along with remains of flowers indicating some type of ritual and the provision of votive offerings to the deceased. Fast forward 80,000 years and today it isn’t uncommon to have two funerals. One for your body and departed soul and another for your online profile.
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