QuickPages - Motor insurance lead generator
Direct Mail driven telephone and online leads
QuickPages is the UK’s only insurance booklet distributed by direct mail weekly and targeted towards policy holders motor insurance renewal dates. Featuring freephone 0800 numbers, QuickPages generates telehone leads as well as online enquiries. QuickPages offers insurers the opportunity to reach an audience of mature drivers, through targeted direct mail at a fraction of the cost of solus activity.
QuickPages is well established and has been distributed since 2006, with regular bookings from top brand insurers. QuickPages delivered over 50,000 calls to insurers in 2020.
- Mature focus - drivers aged 50 plus who, after researching, prefer to talk to an individual to discuss their insurance needs rather than exclusively shopping online.
- Timely approach - weekly targeting when policies are due for renewal ensures excellent results for insurers.
- Advertisement - insurers receive a full colour double page spread ad to promote motor and other insurance products, plus listings in product tables as required.
- Audience - rich data source of known responders topped up with data that best matches our responder profile.
- Distribution - direct mail targets and reaches individuals in their home at the time their policy is due for renewal.
- Telephony - unique 0800 numbers allow monthly reporting of daily call statistics to clients.
- Online uplift - insurers are encouraged to feature online offers in their ad. Our audience choose to research and purchase their policy online or over the phone.
- More than just Motor - 80% of calls are for Motor, however cross-sell opportunities to other insurance products listed in the booklet generate 20% of of leads.
- Consumers - drivers receive useful information to help them to research out a policy when their insurance is due for renewal.