Posted on 18 June, 2021Read about our new Free Data Health Check solution for customers of Microsoft Dynamics 365 which was published in Decision Marketing:
Clean Contacts, the consortium launched by the Software Bureau, Royal Mail, REaD Group and Wilmington Millennium, has launched a new product that it is claimed will enable Microsoft Dynamics 365 customers to identify exactly how much of their data is inaccurate.
Dubbed Free Data Health Check, the solution requires no financial commitment and is available on Appsource or via the Clean Contacts website
Once activated, it delivers a health check report through either Teams or Outlook, stating exactly how many records (contacts, accounts or leads) have moved or passed away.
A new study reveals that on average customers of Microsoft Dynamics 365 have 187,500 inaccurate records by the end of the year. In the UK, 1.5 million households move each year.
Since January 2021 the number of households in the moving journey has increased by 500,000 to 2 million as a direct result of the buoyant property market caused by the Government’s stamp duty holiday. This means that there are unprecedented numbers of people moving home with estate agents now reporting less than two months’ stock left on their books to sell.
This is coupled with the fact that the UK has experienced one of the highest excess death rates in Europe due to Covid-19. Typically, 600,000 people pass away each year, however, since the start of the pandemic 112,244 more people have died, equating to a 21% in deaths.
For customers of Microsoft Dynamics 365 this means that the rate at which the data stored within the CRM platform is decaying more quickly. This is reducing the effectiveness of marketing campaigns and producing flawed analytics that are negatively impacting strategic business decision making.
Free Data Health Check and Clean Contacts product director Ben Warren said: “The arms of the pandemic have been far reaching and CRM is now playing a fundamental role in the recovery.
“However, the problem is that customer relationship management and all it drives, analytics, outbound marketing and algorithms, are only as strong as the data that powers it. Due to the increased volume of people moving house or passing away, much of that data is wrong.
“That’s why we’ve launched Free Data Health Check so that Microsoft Dynamics 365 customers can quickly and easily check the accuracy of their data at no cost.”