Mindfulness is a mind-body medicine practice, based on ancient Zen Buddhist meditation techniques, that was popularized by Jon Kabat-Zinn, a researcher at the University of Massachusetts Medical School. According to Kabat-Zinn, mindfulness is an internal resource that all of us already have within us. The idea is to channel or direct this resource to enhance our lives.
In the largest ever scientific review of its kind into mindfulness The Oxford Mindfulness Centre revealed that Mindfulness reduces depression by 23 per cent.
That’s all great, but what has any of this got to do with mail media?
Quite a lot actually.
According to a new report from Marketing Insights, the global direct marketing services industry is booming. This will be welcome news to the DM sector in the UK, which although remaining positive in the face of GDPR, has lost budget share to digital channels as organisations get to grips with what the new legislation means in practice.
A new report by the ICO reveals that data protection complaints have doubled over the past 12 months. What does this means for mail media?