Smartdepart, a definitive 'gone away' alert to preserve your database
The overriding reason for a database to decay is the migration of people. On average 20,000 of the UK’s population move home every day, this leads to the deterioration of an organisation’s database, be it a customer or prospect list.
On average 20,000 of the UK's population move home every day, that's over 7 million each year.
It is therefore advisable to proactively preserve data integrity by keeping the information, accurate and up-to-date Smartdepart is a new suppression file from Lexis Nexis and is available exclusively through Wilmington Millennium. It will propel your communication campaigns while fulfilling industry best practice guidelines, presenting you with an authoritative alert for customers and prospects within your database that have moved home.
Smartdepart is unique in the marketplace, built from verified address movement with millions of records further substantiated by verified property sales. The file also contains verified gone away data from Lexis Nexis' innumerable outsourced customer verification and tracing projects performed on behalf of leading financial institutions.
Smartdepart is updated every month, providing an up-to-date data source that can be screened against your database on a regular basis
This file is aggregated and distinctive to Lexis Nexis, and alone contains over 25 million records, spanning 10 years, and it continues to grow.
This multi-tiered verification process ensures market leading accuracy and reduces the risk of flagging false gone aways, a characteristic common to many other suppression files, which can typically report inaccuracies of approximately 30%.
There’s no point removing data when the information can be used –
it might even be a quality prospect.
To find out how Smartdepart can help your business call us on 01274 538821