QuickPages - Motor insurance lead generator – payment by results
Payment by Results
QuickPages is the UK’s only insurance directory distributed by direct mail each month and targeted towards policy holders motor insurance renewal dates. The direct mail activity is supported by national press activity in key titles; cost effectively generating leads to insurers off-the-page. Sold at an agreed cost per call, insurers can be sure that they are getting value for money for the leads that QuickPages delivers.
QuickPages is well established and has been distributed since 2006, with regular bookings from top brand insurers. QuickPages is on track to deliver 215,000 calls to insurers in 2015.
- Mature focus - drivers aged 50-75 who prefer to talk to an individual rather than shop online.
- Timely approach - monthly targeting when policies are due for renewal ensures excellent results for insurers.
- Insurers receive a full page, full colour advertisement and listings in product tables as required.
- Rich data source of known responders topped up with data that best matches our responder profile.
- Unique 0800 numbers allow weekly reporting of daily statistics to clients.
- Billed at an agreed cost per call so only pay for calls received.
- Although motor focussed, other insurance products can be listed in the directory providing cross-sell opportunities.
- Incentivised follow-up mailings reward drivers when they take out a policy with a QuickPages insurer.
- Drivers receive everything they need to obtain comparative quotes when their insurance is due for renewal.
- In addition, targeted off-the-page direct response advertising featuring freephone numbers, reaches millions per month and is used for customer acquisition.