For the outsider the American election is as gripping as an outstanding TV drama. It is hard to believe it’s real! And as the days tick down to ne
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Posted on 2 November, 2016
Published in Database Marketing Magazine on 7th November 2016
Better targeting is cited as a key factor in a “signi
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Posted on 8 November, 2016
Accompanying Trump on the front pages this week have been two more very public data hacks. The first breach affected Tesco Bank
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Posted on 15 November, 2016
As 2016 draws to a close it seems that record numbers of people might be on the move as the cost of a mortgage reaches an histo
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Posted on 23 November, 2016
If you were anything like us you will have been overrun last week by direct mail, emails, Facebook alerts and tweets with offers from retailers try
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Posted on 29 November, 2016