News and Press

  • DVLA warns businesses they face greater risk of ID fraud

    This week as we face lockdown, the DVLA has urged motorists to not share images of their driving licence or vehicle documents on social media.
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  • How direct mail can help beat coronavirus blues

    Decision Marketing has published Patrick Lymath's article on how direct mail can be used during the coronavirus, particulaly given the news that Royal Mail will be the 'fourth emergency service' during this crisis.
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  • Coronavirus and its impact on ID fraud

    The UK’s fraud prevention service, Cifas is warning the public and organisations against falling victim to new scams arising because of coronavirus.
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  • Another week, another dead wrong mailing!

    According to the Dundee Evening Telegraph a businessman feared his bank’s error could have been the death of him, literally, after they wrongly declared him deceased.
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  • How phone porting is costing UK businesses millions

    Phone porting is a service offered by mobile phone providers enabling customers to switch service provider but keep the same phone number. For many it is a benefit that means they can take advantage of more cost effective price plans without the hassle of changing numbers. For fraudsters, however, it is proving to be even more beneficial!
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  • Grave concerns for cemetery mailings

    According to an article by Belfast Media Group Belfast City Council has caused considerable distress to a bereaved family by sending a letter to a deceased resident asking her to carry out repairs to her own grave stone.
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  • The Billion pound cost of blue badge fraud

    Decision Marketing has recently published our latest research looking into the cost of Blue Badge fraud. Read the full article below to discover just how problematic the issue is for local government
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  • Global battle against ID fraud rages

    US Federal and European law-enforcement agencies last week seized the domain of WeLeakInfo.com, an online site that allegedly held and sold access to 12 billion stolen records from 10,000 data breaches.
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  • Mailing the deceased causes distress to the bereaved

    An article in the Derby Telegraph reported that a grandfather who passed away following a motorcycle crash has received a notice through the post from the DLVA to insure his vehicle.
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  • All the ghosts in the machine

    Analysis by the Oxford Internet Institute (OII) recently reported that there would be a minimum of 1.4 billion deceased users on Facebook by 2100 if the social media network had stopped attracting new users as of 2018. But if the network continues to expand at current rates, this number will be closer to 5 billion.
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  • How clued up are you on Article 5?

    It was announced recently that Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit – Berlin DPA) issued a €14.5 million fine on a German real estate company, Deutsche Wohnen, the highest German GDPR fine to date.
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  • ID fraud soars during Black Friday and Cyber Monday

    Arguably the biggest retail event on the planet (perhaps rivalled only by Singles Day in China), Black Friday and Cyber Monday represent some of the biggest spending of the year. 2019 was no exception.
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  • Data basics are no longer a nice to have, they are a must have!

    A new study by MHR Analytics Research reveals that most organisations believe data analytics, automation and AI will be essential for business survival in the coming years yet lack the necessary knowledge that underpins it.
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  • Channel 5's Cold Call makes ID fraud mainstream

    Cifas, the UK’s fraud prevention service reports that in 2018 there were 190,000 cases of identity fraud reported last year, which is a significant rise on the year before.
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  • HM Courts and Tribunals Service causes distress by mailing the deceased

    The HM Courts and Tribunals Service has caused distress to a grieving mum in Derbyshire after sending a letter to her deceased son addressed to Mr A Deceased.
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  • Identity theft insurance is not helpful when it comes to tackling ID fraud

    A new report reveals that the Identity Theft Insurance market is booming. Currently valued at around $6.6 billion globally it is expected to reach $17 billion by the end of 2024, growing at a CAGR of 17 percent.
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  • What is legitimate interest? (1)

    A few weeks ago RNLI announced that it would be changing its approach to direct mail following a significant drop in donations. After the introduction of GDPR the charity only contacted people that had explicitly opted-in to receiving mail. However, according to industry research, on average databases were depleted by around two thirds meaning that RNLI’s donor pool was likely to have shrunk considerably.
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  • The impact of 5G on identity theft

    A few weeks ago Chancellor, Sajid Javid, announced that he is planning to invest £5bn in the UK’s modern infrastructure revolution to prepare the country for 5G and all the benefits that will go with it.
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  • How to ensure the resurgence of direct mail doesn't damage your brand

    Direct mail is undergoing something of a transformation. Since GDPR came into force last year consumers are responding more favourably towards the medium. In fact our most recent research report shows that close to half of UK householders (42 per cent) believe that direct mail is now more relevant and recognise it as an effective marketing medium. So with it becoming more popular how we protect it and our brands from damage associated with rising volumes?
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  • The death of the password

    Frank Abagnale of Catch Me If You Can fame has just released a new book: Scam Me If You Can. In it he explains why fraud is growing exponentially. Find out why here!
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  • GDPR REDUCES DIRECT MAIL BY 30 PER CENT ACCORDING TO OUR NEW STUDY

    Our direct mail tracker reveals that the introduction of GDPR has resulted in a 30 per cent reduction in the amount of direct mail received by UK households. This equates to 2.8 billion less items dropping onto doormats across the country every year.
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  • Altogether now... OM

    Mindfulness is a mind-body medicine practice, based on ancient Zen Buddhist meditation techniques, that was popularized by Jon Kabat-Zinn, a researcher at the University of Massachusetts Medical School. According to Kabat-Zinn, mindfulness is an internal resource that all of us already have within us. The idea is to channel or direct this resource to enhance our lives. In the largest ever scientific review of its kind into mindfulness The Oxford Mindfulness Centre revealed that Mindfulness reduces depression by 23 per cent. That’s all great, but what has any of this got to do with mail media? Quite a lot actually.
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  • The direct marketing services industry is booming

    According to a new report from Marketing Insights, the global direct marketing services industry is booming. This will be welcome news to the DM sector in the UK, which although remaining positive in the face of GDPR, has lost budget share to digital channels as organisations get to grips with what the new legislation means in practice.
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  • mindful mailing

    A new report by the ICO reveals that data protection complaints have doubled over the past 12 months. What does this means for mail media?
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  • The power of DM

    This week you might have heard that Volvo has launched a recall of 70,000 vehicles in the UK as a result of a faulty plastic engine component which is a potential fire risk. But what media mix has Volvo decided upon?
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  • Link found between social media and ID fraud

    A new study reveals a correlation between social media usage and identity fraud. People that are heavy Facebook, Instagram and Twitter users are more likely to fall victim to identity fraudsters.
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  • Rights of the deceased

    In legal terms, the General Data Protection Regulation (GDPR) does not apply to identifiable data that relates to a person once they have died.So what rights do the deceased have when it comes to their personal information?
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  • Why marketers need to know about the increasing mortality rate

    The UK’s mid-year population figures have recently been released by ONS and show that over the last 12 months there have been 623,000 deaths. This is 20,000 more than the previous year, an increase of three per cent. But what has this got to do with marketing? Read on to find out.
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  • The value exchange is alive and well (1)

    The value exchange is not a new concept in marketing, however, BP’s latest loyalty offering demonstrates that perception is still king.
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  • Cash for data

    According to a report in the Guardian Facebook is launching a new app which will monetise personal information. We discuss what this means for the future of personal information
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  • GDPR North South Divide

    People in Sheffield revealed to be the most protective of their personal information. Read our latest GDPR research to discover the emerging North-South divide
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  • Data as a corporate asset

    For years we have been talking about the asset value of data and new research from Accenture provides vindication for our continued quest for data to be recognised and protected at a corporate level.
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  • Company directors at risk of deceased ID fraud

    New research reveals that company directors in the UK are particularly vulnerable when it comes to identity fraud.
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  • Maintaining high data quality is paramount for Big Data

    It has long been known that data-driven marketing is only as effective as the quality of the data upon which it is based. The old adage ‘rubbish in, rubbish out’ is true. So what does this mean when it comes to data science
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  • Identity Theft as a Service

    We’ve all heard of Software as a Service (SaaS), many of us have heard of DaaS (Data as a Service), some of us have heard CaaS (Cars as a Service), but I expect only a few of us have heard of ITaaS – Identity Theft as A Service.
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  • Facebook creates new algorithm to deal with memorialised accounts

    A few weeks ago we wrote about the rise of digital funerals and the neglect of online companies in their duty of care to the bereaved. It is not surprising therefore that more articles have appeared in the media regarding the treatment of the deceased online over the last few days.
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  • Relevance of DM on the rise thanks to GDPR

    Read about our new research on the rising relevance of Direct Mail in an article published by Marketing Communication News: https://marcommnews.com/relevance-of-direct-mail-rising-following-gdpr-says-wilmington-millennium/
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  • Digital duty of care lacking for the bereaved

    For decades the direct mail industry has understood that marketing to people that have passed away causes distress to those left behind. But the digital marketing community has no such compassion
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  • The importance of trust when it comes to ID fraud

    A new report by Experian which surveyed 10,000 consumers and more than 1,000 businesses across 21 countries, including the UK, reveals that building consumer trust is key in the current market as it outweighs the fear of identity fraud amongst customers.
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  • Personalisation of DM results in 128% uplift

    Do you segment your direct mail? If not, you should as it results in an average uplift of 128%!
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  • The rise of the cyber funeral

    The funeral is as old as man itself. For instance, archaeologists have found the burial grounds of Neanderthals in Iraq dating back to 60,000 BC. Antlers were positioned on the bodies, along with remains of flowers indicating some type of ritual and the provision of votive offerings to the deceased. Fast forward 80,000 years and today it isn’t uncommon to have two funerals. One for your body and departed soul and another for your online profile.
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  • How many renters aren't who they say they are?

    A fifth of the UK population now lives in privately rented accommodation, accounting for 4.7 million households. Renting is now at its highest level since records began, jumping eight per cent in the last decade. The average tenant now resides in a property for 20 months, which is down from the average two years of a decade ago. This means that that there are now more tenancy agreements being drawn up than ever. But what has this got to do with identity fraud?
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  • Mortascreen data becomes more accessible

    Read about our new partnership with our friends at The Software Bureau which was covered exclusively by Decision Marketing
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  • Celebrating direct mail (1)

    Last month the ‘Father of Direct Marketing’, Lester Wunderman, sadly passed away. We look at the role he played in the rise of DM.
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  • DIGITAL NATIVES MOST EMPOWERED BY DATA RIGHTS

    Our new research reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR.
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  • Motor finance fraud at an all time hight

    New figures show that over the past twenty four months there has been a sharp increase in motor finance fraud. According to industry specialists the concern for car dealers is that, unfortunately, this has vast potential to rise further as more consumers finance vehicles online and opt for PCP (personal contract purchase).
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  • Calls to tighten marketing laws to spare the bereaved

    An Angus politician has written to the UK government asking for regulations to be reviewed to stop the “distress” of bereaved families receiving marketing letters addressed to deceased loved ones reports The Courier (3 December)
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  • A million reasons financial institutions need to wake up to ID fraud

    New research from the FCA reveals that 1.15 million potential new customers were turned away by financial institutions over the last 12 months due to the risk of financial crime. UK banks have also ended 375,000 relationships with existing customers over the same period for the same reasons. Find out the number one reason why...
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  • The rise of cyber insurance and the importance of data hygiene

    Recent reports have shown that the cyber insurance market is enjoying a period of profitable growth (+20 per cent) and it is expected to reach a global value of $14 billion by 2022. We investigate why this is and what it means for data hygiene.
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  • Joint account deceased fraud on the increase

    New research from across the pond by Javelin Strategy and Research shows that identity fraud has risen by eight per cent over the past 12 months.
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  • Stormy weather ahead for marketing industry

    The latest Bellwether report outlines tough times ahead for the marketing industry, but there is a glimmer of hope for direct
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  • Is your business at risk from deceased identity fraudsters? You might be surprised!

    Its not just financial services, retail and telcos that are at risk from identity fraudsters
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  • Why GDPR is the backbone of CX

    The customer experience is inexorably linked to the customer relationship, which in turn is impacted by GDPR. Here's what you need to know about what's changed since the introduction of the new regulation
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  • Public sector plagues the bereaved with insensitive mail

    Bereaved parents sent letters asking them to reserve their deceased child's place at school
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  • Is Next right to reduce its DM budget?

    Retailer Next has reduced its DM budget in favour of digital. We question whether it is right to have done so.
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  • Is a decline in DM volume a bad thing?

    We think not...
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  • Successful Fundraising Post GDPR

    Charities continue to play a vital role in our society spending over £62.5 billion on charitable activities per year
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  • Charities the least data-centric sector

    The resutls of our biennial data hygiene are in and charities have been named the least hygienic sector when it comes to data management. Read the results which were published in Database Marketing magazine
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  • Should cyber insurance be part of your GDPR compliance preparations?

    With GDPR now less than 11 months away we look at cyber insurance and determine if organisations should invest
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  • Consumer data concerns

    Growing concerns over what happens to people's data when they die
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  • Previous occupier fraud spiralling out of control

    Identity fraud committed by the new residents of home movers' previous address is on the rise - and sadly so is deceased previous occupier fraud. Here's what you can do about it
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  • Deceased identity fraud are you AML compliant?

    As new anti-money laundering regulations come in at the end of the month, we look at what these mean for deceased identity fraud
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  • Project manage your way to GDPR compliance

    As yet more scaremongering research surrounding GDPR comes to light we look at practical ways that organisations can start working their way towards compliance
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  • The importance of deleting social media accounts of the deceased

    How identity fraudsters are preying on the social media accounts of the deceased
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  • Tick Tock - the clock is ticking for GDPR

    The clock is ticking ever louder - what's everyone saying about GDPR with one year to go?
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  • Fundraising Magazine and Charity Finance's GDPR survey deadline approaching

    With just a year to go until GDPR, if you are a charity make sure you have your say
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  • DMA provides GDPR advice to charities

    According to an article by Civil Society The Direct Marketing Association has said that focusing purely on a fully opted-in consent model for fundraising is “not totally necessary” under GDPR, as it is only one of six legal grounds on which personal data can be processed.
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  • DM as easy as ABC

    Direct mail becomes more accountable with new cross-industry measurement intiative
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  • A third of customer data is fake

    Read about our latest research which has appeared on mycustomer.com
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  • 'ello, 'ello, 'ello what's going on 'ere then?

    The growing importance of permission marketing as Metropolitan Police shoots itself in the foot
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  • Good news for marketers

    Budget increases and a snap election spell optimism for marketers
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  • Why Wonga data breach will result in deceased identity fraud

    The Wonga data breach is not only a problem for its customers, but for all credit providers too
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  • Why data management is crucial for businesses

    Flybe and Honda have just been fined by the ICO for flouting data protection rules
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  • ID fraud at highest ever level

    New statistics show that ID fraud is rising and is now at its highest ever level. This means that businesses are increasingly being defrauded out of credit and products. We discuss how organisations can protect themselves against this type of crime.
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  • We've made an exciting new appointment! (1)

    The news of Patrick's appointment to the Wilmington Millennium team has spread to Database Marketing - read their article here
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  • The impact of mailing the deceased on legacy donations

    Research shows that legacy donations are up, but our study reveals that poor data hygiene could significantly impact this form of fundraising
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  • The thorny issue of consumer consent

    In advance of GDPR the ICO has published a draft guidance note on consumer consents. They are asking for feedback - have your say!
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  • What the rising life expectancy means for marketers

    New research from WHO reveals that the average life expectancy is rising. As consumers get older and stay healthier for longer, we investigate what this mean for marketers.
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  • Fundraising compliance update

    If you work in the charity sector odds-on you are aware of the conference that happened on Tuesday - if not here's a summary of everything you need to know
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  • Count down to GDPR

    With 465 days to go new research emerges that half of UK businesses know nothing about the new directive
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  • Bad news for financial services and retailers

    Identity fraud has been named the worst type of fraud in the UK and this is having a massive impact on the financial services, retail and direct to consumer sectors
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  • Deceased Mail set to soar in 2017

    Read our latest study into deceased direct mail volumes which has been recently published in Print Week
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  • Five reasons direct mail is set to thrive in 2017

    With the latest IPA Bellwether report showing a bouyant DM sector we look at the five key reasons that direct mail will thrive this year
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  • Prevention is better than a cure

    As a couple is found guilty of deceased identity fraud to the tune of £1.2 million we explain how organisations can put a stop to such criminal activity before credit/funds are issued
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  • Mail most responsible form of direct marketing

    A new report from the DMC documenting the complaints registered with the body over the past year reveals that telemarketing, email marketing and text marketing all have much to learn from direct mail
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  • Direct mail volumes set to increase in 2017 (1)

    As more research proves the inefficiency of online ads we look at why direct mail remains one of the most effective ways to reach customers.
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  • How much does dirty data cost?

    New Royal Mail research estimates the cost of unclean data on a business, but we believe its a great deal higher - here's why.
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  • Is Amazon about to become the don of direct marketing?

    As Amazon announces its plans for a physical grocery store in Seattle we look at the implications it will have for marketing and in particular direct marketing
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  • Do consumers really hate direct marketing? (1)

    As the UK goes Black Friday and Cyber Monday crazy we find evidence that proves the value of DM
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  • Why home movers could wreak havoc for marketers

    More people than ever are moving house as a result of favourable mortgage rates. What does this means for marketers?
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  • Deceased ID fraud set to soar

    With a whole load of Tesco Bank and Friend Finder's data for sale on the dark web following their recent hacks deceased ID fraud is set to increase. What does this mean for UK retailers and credit providers?
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  • Decline in Junked Mail

    Read about our latest research that has been published in Database Marketing Magazine concerning the binning of unopened pieces of direct mail
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  • Trump's $34 million need for suppression

    As the US Election reaches fever pitch we take a look at The Donald's mega database and the significance of data hygiene
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  • Putting the phone down on nuisance calls

    The ICO has been granted power to fine company directors of nuisance call firms. We explain why this is such good news for the direct marketing industry
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  • &Then there was daya hygiene

    As DMA USA's annual conference rolls into town we give the unsung hero of direct marketing; data hygiene, its time in the limelight
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  • Trust and Transparency key to data protection

    The ICO has released a new code of practice to improve trust and transparency in data protection. We explain how this impacts data hygiene
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  • Direct Marketers: Unite!

    Get behind Decision Marketing's new campaign to improve TPS
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  • Innovation the handmaiden of progress

    Find out what we think of Royal Mail's latest innovation for DM: digital stamps
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